Anna Zabolotnaya

Student number 11880414

Tutorial group: 95564

Due date: 29 April 2014

The validation link

Learning Proposal

Technology Analysis

Analysis of blog’s audience and considerations

Current blog audience, according to the Google Analytics report, is loyal audience: 56 percent are returning visitors. They use Chrome (47 percent of visitors) and Safari (20 percent) with just 3 percent with Internet Explorer set up and running. Mobile users mostly browse from iOS devices (64 percent), with 35 percent using Android. Definitely no Flash technologies should be used; also i should check if my design is responsive.

71 and 8 percent of readers are from Russia and Ukraine respectively, so it is better to stay with Russian or European hosting company.

7 percent of traffic comes through RSS, it is still an alive technology in Russia, so the subscription buttons should be clearly visible. 18 percent of traffic is referral, that is coming from social networks, hence sharing buttons and easy commenting system are necessary.

The demographics overview of

With the majority of audience female, the design should be feminine: ‘artistic, sensitive, deep, associative, open, personalised, aesthetic and receptive.’ (Humm 1989:85, cited in Leung, 2008)

User Personas

The Nerd chick The App Chick TThe Shopper Chick

System Flow

System Flow Chart

Development plan

It is the latest update of it, you can find the first edition in the Learning Proposal.

Week 9 Draw a detailed mockup of the updated Ghost theme. Start customising Linen Ghost theme using Handlebars.js and Mustache template language. Finish the System Plan.
Week 10 Take a Node.js track on TreeHouse. Move Disqus comments from WordPress to Ghost. Alter Google Analytics code. Investigate moves needed to transfer the RSS feed.
Week 11 Investigate Ghost plugins and make a list of possible design changes. Start to implement design resolutions to Ghost theme. Resolve current issues with its developers.
Week 12 Update the hosting plan, test the results, consider additional learning paths to acquaintance yourself with tempting languages.
Week 13 The final stage. Collect feedback, ask for help, list all educational resources, validate, publish and test all code and final pages.
Week 14 Validate any published code. Post a final evaluation of my learning experience. Collect and publish all badges, certificates and final exam results to illustrate my progress. Publish any final pages and compose development plan for independent work. List educational paths or resources I still need to read and finish. Move my study blog to the independent hosting.

Ghost theme design layout

I will draw a mockup, using the basic theme I’ve installed and partially worked with already.

The Ghost theme designing plan

1. Correct Cyrillic fonts should be added. I’m considering using TypeKit or Google Fonts.
2. Tags will be transformed from capitalised to normally written ones. Titles style possibly will be changed as well.
3. I will upload a custom background.
4. Links will be changed to actual ones.
5. All necessary SEO alterations will be made. All I’ll add the favicon and the blog’s logo, along with the author’s photo.
6. I still should transfer my Disqus commenting system from the WordPress CMS to Ghost.
7. And I will definitely change the colour scheme.


Leung, L. 2008, Digital Experience Design: ideas, industries, interaction, Intellect Books, Bristol, UK.

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